THINK-WORK-PLAY.COM is a website about the creative process. It features a series of original interviews with creative talent in London. The interviews explore each individual’s process, getting underneath ideas, stripping them naked and showing how they came to be. The aim is to shed light on creative processes in the different fields of art, design, architecture, fashion and music.

London-based agency Unity developed the Think-Work-Play concept and runs the project in collaboration with Pernod Absinthe. The objective is to continue the product’s longstanding relationship with the creative community by developing content, environments and events where ideas can be celebrated.